How to Get Started With Email Automation – Design and Prototype Email Flow | Email Marketing Tips


Email automation is a powerful marketing tool that is proven to boost sales, user experience, and more. With automated emails, you can send the right message to the right people at the right time. Excited to start email automation but don’t know where to start?

We got you!

In this video, Matthew Smith discusses the sixth step you should do on how to get started with email automation, that is, to design and prototype your email flow.

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In design, a prototype is a test model for the final user experience. Prototyping is important in understanding how your content will work. When it comes to your email workflow, prototyping can lead to increased productivity and make it easier for you to run through your email designs.

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Matthew Smith is the co-founder of Really Good Emails, the largest email marketing community on the planet with over 4,000+ handpicked collections of the best email samples.

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