How to Get Started With Email Automation – Create a Specific Hypothesis | Email Marketing Tips


Email automation is a powerful marketing tool that is proven to boost sales, user experience, and more. With automated emails, you can send the right message to the right people at the right time. Excited to start email automation but don’t know where to start?

We got you!

In this video, Matthew Smith discusses the third step you should do on how to get started with email automation, that is, creating a hypothesis on how your email will help your customers.

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A hypothesis is defined as a statement that introduces a research question and proposes an expected result. It is not only for scientific research but can also be used in business. In fact, a good and specific hypothesis can lead you to new and better ways in achieving your business goals.

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Matthew Smith is the co-founder of Really Good Emails, the largest email marketing community on the planet with over 4,000+ handpicked collections of the best email samples.

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