Email automation is a powerful marketing tool that is proven to boost sales, user experience, and more. With automated emails, you can send the right message to the right people at the right time. Excited to start email automation but don’t know where to start?
We got you!
In this video, Matthew Smith discusses the fifth step you should do on how to get started with email automation, that is, creating a priority guide for what goes in all your communication channels such as email and SMS and then develop a prototype from it.
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A Priority Guide contains content and elements for a mobile screen sorted by hierarchy from top to bottom without any layout specifications. With a priority guide, you can prioritize the critical information that has to be in your email to get the job done.
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Matthew Smith is the co-founder of Really Good Emails, the largest email marketing community on the planet with over 4,000+ handpicked collections of the best email samples.
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