How to Get Started With Email Automation – Ask What the “Job to Be Done” Is | Email Marketing Tips


Email automation is a powerful marketing tool that is proven to boost sales, user experience, and more. With automated emails, you can send the right message to the right people at the right time. Excited to start email automation but don’t know where to start?

We got you covered!

In this video, Matthew Smith discussed the second step you should do on how to get started with email automation, that is, asking what is the “job to be done”. In addition, he explains what it is and how to go about it.

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On the first step on getting started with email automation, we discussed how important it is to understand your audience’s problems. After that, we have to ask ourselves how to solve that problem for our customer, which is now discussed in this video.

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Matthew Smith is the co-founder of Really Good Emails, the largest email marketing community on the planet with over 4,000+ handpicked collections of the best email samples.

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