How to Generate Leads More Effectively with Content Marketing – Andy Crestodina

In this video, Andy Crestodina, co-founder and strategic director of Orbit Media Studios, is going to show you how to generate leads more effectively with content marketing.

0:00 Why Use Content Marketing
1:48 What Are Lead Magnets & Why Use Them
2:25 How to Generate More Leads With Your Lead Magnets
7:13 What Lead Magnets Work Best
10:13 How to Optimize Your CTAs
13:29 How to Optimize Your Signup Forms

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