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Know Why Email Marketing Is Necessary and Beneficial for Your Business
Email Marketing is one of the most common and also one of the mishandled methods of marketing. However, on the other hand, it has a lot of untapped potential. If rightly executed, it can compliment all the other methods and channels of marketing. There are a lot of benefits that a business can reap which the conventional methods do not offer. Let’s look at some of them in this article.
Writing Great Follow-Up Marketing Messages
The selling power of follow-up marketing messages has long been known and is still as relevant as ever. Not everyone is an impulse buyer. Some people like to think a decision over, or need an extra bit of convincing before they’ll take action. In this article we’re providing you with a few valuable tips on writing effective follow-up marketing messages. Use these to increase the effectiveness of your follow-up campaigns.
Is Your Email List Legal?
Sending a regular newsletter with helpful travel advice that is sent out to your marketing list on a consistent basis can be one of your most powerful marketing tools, but are you making sure your list is legal? I’m sure you are probably like most web-savvy individuals and your email inbox gets more junk emails, or SPAM than you’d like. Because you aren’t the only one who dislikes SPAM emails, the FTC enacted the CAN-SPAM act in 2003 to limit unwanted email and text messages.
A Personal Relationship As Easy As Happy Birthday?
Creating a personal relationship with your customers has become easier. Sending out personalized emails, as simple as happy birthday, can help create a personal connection that can set you ahead of the rest of your competition.
Now Read This! Does Email Marketing Still Work?
Are you integrating email marketing into your larger content marketing program? See how to drive more qualified prospects to the articles on your blog.